In 1988, we introduced our own exclusive brand “BR” (Bieman Riding). By now, BR has developed into a recognized brand that is synonymous with quality within the equestrian world.
Riding safely requires good equipment for both horse and rider. BR aspires to make a qualitative contribution to riding now and in the future. The brand would like to relieve riders of worries and allow them to enjoy riding to the fullest.
BR is one of the most innovative top brands in the equestrian world. Focusing on making stylish products of good quality at an affordable price, BR offers stylish designs with attention to detail, material, fit and functionality, always guided by trends and market developments.
During the development of new products BR uses high-quality, technical materials and modern production methods. BR is always on the lookout for new trends in equestrian sports. In addition, BR uses the knowledge and experience of top riders, like Jos Lansink, who has cooperated with BR for many years. The products are tested by our own employees as well, because many of them actively take part in equestrian sports.
Twice a year - in spring and autumn - BR presents new seasonal clothing and horsewear collections. The functional and fashionable clothing matches beautifully with the BR horsewear collection. BR offers basic items as well. These timeless basic items are available throughout the year. BR has extensive product ranges for recreational riders as well as competitive riders, breeders and, of course, professionals. The assortment is constantly in a state of flux due to the market developments.